Portfolio · Consulting

Digital Strategy & AI Consulting

Personal consulting on equal footing. Since 2009 we've supported companies with their digital transformation without buzzwords and with concrete results.

Marco Steinert
Marco Steinert

Think Digital. Act Strategically.

Since 2009 I've accompanied companies through digital transformation, from strategy to implementation. With experience-based insight into opportunities and risks, markets and technologies.

Whether digital realignment, programmatic in niche interest environments, AI integration, or publisher strategies: I put your thinking at the center, not the latest tech.

AI & Machine Learning

From AI strategy to meaningful integration, we find the right use cases for your company.

Digital Presence

Online strategies, SEO, audience targeting, the foundation for visibility and success online.

Content & Storytelling

Authentic content that reaches your target audience. From strategy to implementation.

Processes & Workflows

Efficient processes that relieve your teams and save resources, without unnecessary complexity.

Marketing Automation

Automated campaigns that save time and deliver results, personalized and effective.

Communication

Clear messages internally and externally. We help find and maintain the right voice.

01

AI & Machine Learning

Artificial Intelligence is no longer a future topic, it's already a critical competitive advantage for companies that make the right decisions early. netzdenker advises companies of all sizes to understand and apply AI and machine learning not as an abstract concept, but as a concrete tool for their specific challenges.

Marco Steinert analyzes with you which processes and areas are really suitable for AI deployment, without tech hype, but with a clear eye on utility and return on investment. The consulting includes selection of suitable tools and platforms, integration into existing workflows, and team training. The goal is always sustainable use that creates real value.

Especially for SMEs and niche companies, AI offers enormous opportunities that often remain unused. We show you how to achieve measurable results with manageable effort.

  • Individual AI potential analysis for your industry and company size
  • Evaluation of suitable AI tools (ChatGPT, Claude, Gemini, specialized ML solutions)
  • Implementation guidance and prompt engineering for marketing, content and automation
  • Employee training and workshops on AI basics and practical application
  • Development of AI-powered analysis and reporting processes
02

Digital Presence

A professional digital presence is the foundation for any business success in the 21st century, and yet many companies, especially mid-market companies and niche publishers, lack a coherent online strategy. netzdenker helps you systematically build, optimize, and secure your digital visibility long-term.

With over 26 years of experience in online business, we know the internet's evolution firsthand. We advise you not only on today's best practices, but also on how to make your online presence future-proof. Your target audience is always at the center: what are they looking for, where do they find you, and how do you win their trust?

From website optimization through SEO strategies to social media and content marketing, we develop a holistic approach that fits your resources and goals.

  • Audit of your existing online presence with concrete improvement recommendations
  • SEO strategy and technical optimization for sustainable findability
  • Social media strategy tailored to your target audience and goals
  • Content strategy and editorial planning for consistent presence
  • Analytics setup and interpretation for data-driven decisions
Our Approach

Digital Marketing with Depth and Experience

netzdenker.com stands for more than 26 years of hands-on digital marketing experience. As an owner-managed agency without call-centre structures, you always speak directly with the expert.

Gay Marketing Specialists

We have been specialising in Gay Marketing and LGBTQ+ audience targeting for over 16 years. With our own LGBTQ+ portals (queerpride.de, slamr.de) and an established network of Gay publishers, you reach your audience authentically and cost-effectively.

Publisher Monetisation

For niche publishers, we offer full-service ad management: from technical setup to SSP integration through to ongoing management and optimisation. We work with Google Ad Manager, DV360, The Trade Desk and Amazon DSP.

Programmatic & Data-Driven

Programmatic advertising enables precise audience targeting in real time. We bundle niche inventories into bookable packages, making budgets more effective for advertisers while improving monetisation for publishers.

Ready to discuss your digital future?

Let's talk about your strategy. Get in touch, we respond within 24 hours.