All technical specifications for display, video, sitebar, advertorials and newsletter – organized according to IAB standard.
For technically flawless delivery of your campaigns, we provide all relevant specifications in a structured format. Our specifications are based on general IAB guidelines according to werbeformen.de. Please note: Not all portals support all formats.
Supported file formats: GIF, JPG, PNG, JavaScript, HTML5
| Format | Dimensions | Max. Size | Note |
|---|---|---|---|
| Leaderboard | 728 × 90 px | 40 KB | Landscape format, upper area |
| Wide Skyscraper | 160 × 600 px / 120 × 600 px | 40 KB | Sidebar |
| Medium Rectangle | 300 × 250 px | 40 KB | IAB standard, most common format |
| Full Banner | 468 × 60 px | 40 KB | Classic landscape format |
| Wallpaper | 728×90 + 120/160×600 px | 80 KB | Leaderboard + skyscraper combined, can interact |
| Layer Ad | up to 400 × 400 px | 40 KB | Close button required; auto-close after 15 seconds |
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For marketed sites, there are no special restrictions on video advertising formats. General IAB guidelines apply (VAST/VPAID standard).
| Standard | Format | Requirement |
|---|---|---|
| IAB VAST | MP4, WebM | 15–30 seconds recommended |
| IAB VPAID | JavaScript + MP4 | Interactive elements possible |
| Outstream Video | MP4 | Auto-play (muted), close button |
| Property | Specification |
|---|---|
| Dimensions | Minimum 1×1 px up to maximum viewport × viewport (fully responsive) |
| File size | Max. 150 KB |
| File format | HTML5, fully responsive |
| Redirect | Yes |
| Streaming | Yes |
| Hosting | External |
| Polite Download | Max. 30 seconds |
| Fallback | 160×600 or 300×600 px as GIF, JPG or PNG (non-scaling) |
| Property | Specification |
|---|---|
| Length | Unlimited |
| Content | Must be unique; no third-party rights |
| Images | GIF, JPG, PNG; max. width 1,200 px; web-optimized |
| Image rights | Must be with customer or clarified |
| Videos | Only via YouTube or Vimeo embedding |
| Links | Depending on booking, up to 3 links |
| External Tracking | Not possible |
| Portal | Format | Specifications | Delivery |
|---|---|---|---|
| queer.de | Standalone HTML | Width 1,000 px; alternatively HTML with physically delivered images; no external scripts | 3 days before publication |
| GRINDR | Teaser image + HTML | Teaser image 320×480 px; free HTML file without external scripts | 3 days before publication |
| All others | Standalone HTML | Width 600 px including physically delivered images; no external scripts | 3 days before publication |
For technical questions about ad materials, special formats or portal-specific requirements, we are directly available to assist you.
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