Blog & Insights

Expert articles on Digital Marketing, Gay Advertising, Programmatic, AI and Publisher Marketing.

Gay Marketing

Why Gay Marketing Works – Numbers and Facts

January 2026 · Effectiveness and relevance of LGBTQ+ marketing.

Programmatic

Programmatic for Beginners

December 2025 · Fundamentals for small publishers.

AI & Digitalization

AI in Business – 5 Entry-Level Projects

November 2025 · Practical projects for SMEs.

Campaign Management

DV360 vs. The Trade Desk

October 2025 · Comparison of leading DSP platforms.

Ad Creative

Ad Specifications 2025

September 2025 · IAB standards and practical requirements.

Publisher

Publisher Marketing – When Does a Partner Make Sense?

August 2025 · Ad management and cost-benefit analysis.

Programmatic

Cookieless Tracking – What Publishers Need to Know

July 2025 · Third-party cookies and new standards.

Gay Marketing

Native Advertising for LGBTQ+ Audiences

June 2025 · Authenticity and storytelling.

Publisher

SSP vs. Direct Sales

May 2025 · The right monetization strategy.

AI & Digitalization

ChatGPT in the Advertising Industry

April 2025 · Opportunities and limitations of AI.

Programmatic

Floor Price Strategies for Niche Publishers

March 2025 · Optimal pricing and yield management.

Gay Marketing

Advertorials 2025 – What Works, What Doesn't

February 2025 · Trends and editorial best practices.

Data Privacy

Consent Management 2025 – Key Changes

February 2026 · GDPR, CCPA and local regulations.

Programmatic

Header Bidding Explained – The Complete Guide

January 2026 · Technical foundations and implementation.

Gay Marketing

LGBTQ+ Purchasing Power 2025 – Current Studies and Data

March 2026 · Latest market trends and forecasts.

Ad Management

YouTube Programmatic – How Advertisers Benefit

March 2026 · Strategies and best practices.